The new ‘Hands On’ dedicated to M100 Attiva is now underway

The ‘MUMAC Academy Hands On’ programme, MUMAC Academy’s calendar of training and interactive activities to promote Gruppo Cimbali products, continues.

The new chapter celebrates the M100 range, the symbol of LaCimbali espresso, synonymous with elegance and high performance. The programme opens with an e-learning course dedicated to customers: following an initial introductory overview of botany, green coffee, and coffee processing and roasting, the product training turns its focus to LaCimbali’s heating systems and offers practical video lessons on TDA, GTA and HDA technologies. It will also include an in-depth look at the contemporary café menu and new trends, concluding with equipment cleaning and maintenance.

MUMAC Academy’s social media channels will also feature special features and content to celebrate M100 Attiva, created in collaboration with barista and coffee trainer Jessica Sartiani. The programme includes tips & tricks for operating the machine, every Tuesday from 6 July, with video clips on the Turbosteam, the effect of water temperature on coffee, the wetting phase, choosing the right filter and tips on the different technologies.

From 7 July, every Wednesday, #BackToTheCoffee is back, a feature that MUMAC Academy dedicates to the Coffee Community around the world, a space available to customers to present and promote their cafés. Jessica will take us on a virtual tour of the finest establishments with the M100 in Florence: historic, characterful cafés such as Gilli and Paszkowski, as well as stylish establishments such as Caffè Lietta and alternative, sustainability-conscious premises such as Shake Cafè.

For more information on the M100 Attiva click here.

“Tea & Caffeine” event – session 2